Welcome.

Hey, Acupuncture Business Owner!

Does discussing treatment costs or setting boundaries with patients about out-of-pocket investments make you uneasy?

Do you find yourself giving away free services or undercharging because you feel bad about asking for what your work is worth?

If so, you’re not alone.

So many practitioners face the same challenges:
✔️ Patients expecting treatments to be fully covered by insurance and balking at out-of-pocket costs.
✔️ Struggling to confidently explain why your care plan requires financial investment.
✔️ Hesitating to have honest conversations about treatment costs, fearing you’ll lose patients.
✔️ Feeling like you’re running in circles, working hard but barely seeing the financial reward your expertise deserves.

WITH THE PROPER TRAINING...

This Doesn't Have to Be Your Reality.

Imagine what it would feel like to:

  • Have a clear, confident strategy for discussing costs with patients without feeling "pushy" or apologetic.

  • Attract the right patients—ones who value your expertise and are happy to invest in their health.

  • Move away from giving away your time and services for free, knowing that your work is worth every dollar.

  • Build a practice that thrives financially, allowing you to focus on delivering transformative care without burnout.

black blue and yellow textile

What Would it Mean for Your Small Business...

If you could add an
extra $10k, $20k, or even $50k in revenue?

Let’s Reclaim Your Worth.

I’ve been where you are—navigating the delicate balance between wanting to serve patients and running a profitable, sustainable practice. Over the past 9 years, I’ve built my clinic, One Body Acupuncture, to six figures annually by creating systems that:

  • Educate patients about the value of care plans beyond insurance.

  • Confidently communicate the investment required for holistic treatment.

  • Strike a balance between profitability and patient satisfaction.

Through coaching and tailored resources, I’ve helped other acupuncturists and wellness practitioners overcome these same hurdles and I want to help you do the same.

What You’ll Learn

In my personalized coaching program, we’ll work together to:

  1. Stop Giving Away Free Services: Set clear boundaries and confidently communicate your value to patients.

  2. Master the Money Conversation: Learn how to present treatment plans, explain costs, and address insurance misunderstandings with ease.

  3. Build a Thriving Practice: Develop strategies to attract patients who respect and invest in your expertise, ensuring steady revenue and job satisfaction.

It’s Time to Thrive, Not Just Survive.

If this resonates with you, let’s connect. I’ll show you how to turn your passion for helping others into a profitable, sustainable practice that honors your time, expertise, and dedication.

You deserve to love what you do AND be compensated fairly for it. Let’s make that happen—together.

MODULE 1 & 2

Stop Giving Away Free Services

  • Objective: Learn to confidently set boundaries and stop undervaluing your work.

  • Key Takeaways:

    1. Understand the hidden costs of "free" services to your business and professional worth.

    2. Identify services you may be undervaluing and how to price them appropriately.

    3. Create a structured service menu and communication strategy to establish clear expectations with patients.

Dr. Cobb at Reception
Dr. Cobb at Reception

The Money Conversation Made Easy

  • Objective: Master the art of discussing treatment costs with patients in a professional, empathetic, and confident way.

  • Key Takeaways:

    1. How to explain the value of your services and care plans without feeling apologetic or pushy.

    2. Strategies to handle common objections, including insurance concerns and budget limitations.

    3. Scripts and role-playing exercises to build confidence in cost-related discussions.

MODULE 3 & 4

Insurance vs. Out-of-Pocket: Educating Patients

  • Objective: Help patients understand the limitations of insurance coverage and the value of out-of-pocket investment.

  • Key Takeaways:

    1. The truth about insurance and why it often falls short for holistic care.

    2. How to educate patients on the benefits of investing in their health.

    3. Create tools like cost comparison charts and patient education materials to bridge the gap between insurance and self-pay services.

Attracting the Right Patients

  • Objective: Build a practice filled with patients who value your expertise and are eager to invest in their health.

  • Key Takeaways:

    1. Identify your ideal patient profile and align your messaging to attract them.

    2. Develop strategies to pre-qualify patients before they step into your clinic.

    3. Build trust and authority through effective communication and consistent branding.

MODULE 5 & 6

Creating Irresistible Care Plans

  • Objective: Design treatment plans that demonstrate value and encourage long-term patient commitment.

  • Key Takeaways:

    1. The psychology behind successful care plans and patient retention.

    2. How to structure care plans for clarity, value, and patient buy-in.

    3. Presenting care plans as an investment rather than an expense.

Streamlining Systems for Profitability

  • Objective: Optimize your practice operations to save time, increase efficiency, and ensure profitability.

  • Key Takeaways:

    1. Implement appointment booking, billing, and patient follow-up systems that save time.

    2. Automate patient education and communication to stay top-of-mind without extra effort.

    3. Track key performance metrics to measure success and identify areas for growth.

MODULE 7 & 8

Building Long-Term Patient Relationships

welcome hereObjective: Create loyal, long-term patients who advocate for your practice.

  • Key Takeaways:

    1. Develop follow-up strategies that keep patients engaged after treatment ends.

    2. Leverage patient testimonials and referrals to grow your practice organically.

    3. Create a community around your practice to strengthen trust and patient retention.

Overcoming Mindset Barriers

  • Objective: Shift your mindset to embrace your value and confidently lead your practice.

  • Key Takeaways:

    1. Identify and overcome limiting beliefs about money, value, and worth.

    2. Cultivate confidence in your expertise and the results you deliver.

    3. Develop a growth-oriented mindset that supports long-term success.

Hey, I'm Dr. Ayanna Cobb!

As a holistic healer, wellness advocate, and small business owner, my journey began over 9 years ago when I founded One Body Acupuncture in Carlsbad, California.

I’ve been in the trenches of running a service-based business, navigating the ups and downs of entrepreneurship, and building meaningful connections with patients who trust me to guide them on their path to health.

My Story

After leaving the rigid structure of Oriental Medicine school, I set out to create a clinic that blends Eastern and Western medicine to provide natural, patient-centered care. My passion for empowering others to live pain-free, fulfilling lives quickly became the foundation of my practice and my mission.

By 2025, I am not only running a successful clinic but also educating other practitioners on navigating sustainable business practices in holistic health, from managing insurance billing to mastering patient relationships.

I understand the unique challenges small business owners face because I’ve been through them myself:

  • When regulations change: I’ve had to adapt when insurance policies shifted or when costs for essential supplies suddenly spiked.

  • When crises hit: I know the stress of balancing reduced clinic hours during COVID times while still supporting my patients and staff.

  • When you're stretched thin: Like you, I’ve worn all the hats—practitioner, marketer, bookkeeper, and even janitor.

I know what it feels like to want to focus on serving your clients while the day-to-day grind of running your business pulls you in every direction.

Why I’m Here to Help You

Out of necessity, I’ve developed systems that allow me to:
✔️ Streamline marketing efforts so I can focus on my patients.
✔️ Automate processes to stay consistent while growing revenue.
✔️ Deliver results to clients without sacrificing my own well-being.

And now, I’m on a mission to help you—whether you’re a fellow acupuncturist, massage therapist, chiropractor, or other service-based professional—achieve the same success without burnout.

What I’ve Accomplished

  • Helped thousands of clients overcome chronic pain, autoimmune conditions, and more.

  • Built a clinic that generates six figures annually, even with reduced hours.

  • Authored a practical guide for holistic health practitioners, Navigating Sustainable Insurance Practices.

  • Developed The Pain-Free Path, an online program empowering people to conquer chronic pain naturally.

Why The Profitable Practitioner Playbook

I know how overwhelming running a practice can feel, especially when you're managing everything else in your business. That’s why I created simple, step-by-step systems to run a thriving practice.

✔️ Attract the right clients without chasing them.
✔️ Generate predictable revenue for your business.
✔️ Focus on doing what you love: serving your clients and making a difference.

What You’ll Gain

If you dedicate just one hour a day for four weeks or even one hour a day for just one week you’ll:

  • Finally stop giving away your services for free and confidently communicate your worth to patients.

  • Master the art of discussing treatment costs, addressing insurance concerns, and creating care plans patients are eager to invest in.

  • Build a clear framework to attract the right patients, ones who value your expertise and commit to their health with your guidance.

  • Gain the tools to run a profitable practice that supports both your passion for healing and your financial goals.

By the end of this program, you’ll have a step-by-step system for running a thriving, sustainable practice without burnout or underpayment.

Are you ready to turn hesitant conversations into confident commitments and build a practice that works for you? Let’s make it happen!

Working with Dr. Cobb has been a game-changer for my small business. Before implementing her strategies, I struggled to attract consistent clients and felt overwhelmed by marketing. Thanks to her step-by-step approach in the Marketing Bootcamp program, I now have a fully automated system that brings in new customers daily.

Within the first two weeks, I saw a 30% increase in bookings and finally hit six figures in revenue this year! Dr. Cobb’s expertise, practical tools, and compassionate guidance made all the difference. I can now focus on what I love—helping my clients—while my marketing works in the background. I can’t recommend her enough!"*

Rebecca H.

★★★★★

GET INSTANT ACCESS TO

The Profitable Practitioner Playbook

This comprehensive course will help you elevate and automate your business efforts to deliver systems that attract paying dream customers.

Option 1

Self-Study Track

  • Cost: $997

  • Includes:

    • 1 module unlocked daily over 5 days.

    • Access to pre-recorded lessons, templates, and workbooks.

    • Lifetime access to all program materials for self-paced learning.

    • Exclusive workshop pricing available for a limited time.


Option 2

Elite Mastermind Track

  • Cost: $1,497

  • Includes:

    • 1 module unlocked daily over 5 days.

    • Weekly focus groups to discuss strategies and address challenges.

    • Interactive assignments with personalized feedback.

    • Access to a supportive online community for networking and accountability.

    • Priority access to Q&A sessions.

    • Lifetime access to all program materials.

    • Exclusive workshop pricing available for a limited time.

Our Results-Driven Commitment

We’re confident that The Profitable Practitioner Playbook will help you achieve measurable success. That’s why we offer a 30-Day Results Check-In.

If you fully implement the course and don’t see progress within the first 30 days, we’ll work closely with you to identify challenges and help you get back on track.

💡 No risk. All support. See our Terms of Service for full details.

Your success is our top priority. Let’s start building your thriving practice today!.

Frequently asked questions

How do I know if this course is right for me?
This program will benefit anyone who wants to grow their small business quickly and sustainably By building a following of excited, loyal potential customers by leveraging Facebook and Instagram using a proven, battle – tested framework
How many hours should I schedule in order to get awesome results?

The Facebook and Instagram Marketing boot camp is a self paced program, meaning you can invest as many hours or as few hours as your schedule allows. Over the course of five days, you will receive access to a daily "assignment" which will include an online training module and action steps. Each day’s assignment should take approximately one-hour to complete.

At the end of five days, you will have a fully functioning marketing funnel, powered by Facebook and Instagram. You will be able to launch your funnel and start to see it work for your business literally within hours.

Is there A Refund Policy?


If you implement everything you learn in the course and do not see results, let us know within the first 30-days for a full refund. Please see Terms of Service for full details.

How do I know if this course is right for me?
This program will benefit anyone who wants to grow their small business quickly and sustainably By building a following of excited, loyal potential customers by leveraging Facebook and Instagram using a proven, battle – tested framework